The 'Building the Coachellaverse' campaign, a collaboration between Meta and Coachella, introduced immersive AR experiences to enhance the festival. Over a dozen Spark AR creators designed interactive filters and visual effects, allowing global fans to engage with the festival in innovative ways. The campaign generated over 100,000 Instagram interactions and featured a behind-the-scenes docuseries showcasing the creative process.
The Coachella Valley Music & Arts Festival is one of the largest music events in the world, and well known for blending technology and entertainment to provide its fans with innovative, sensory-pushing experiences.
This filter was built at Blnk Digital as part of the 'Building the Coachellaverse' campaign. Users activated the hand-tracking filter by pointing their Instagram cameras at their Coachella wristbands.
Following a two-year hiatus due to the pandemic, Coachella wanted to welcome fans back to this year’s festival via a virtual gateway called the “Coachellaverse,” and do this on a global scale using augmented reality.