The Louis 200 campaign celebrated the bicentennial of Louis Vuitton's birth, who was born on August 4, 1821. This multifaceted campaign included a series of artistic and cultural initiatives primarily lead by POSSIBLE designed to honor the legacy of the founder, including AR experiences which further showcased the brand's commitment to innovation and its rich heritage.
Examining 200 years of history and simplifying it to 200 anecdotes, Louis Vuitton looked to create an interactive experience for an exhibition whereby users could enter different doors in AR via mobile or headset to learn more about the Maison.
These celebratory AR portal designs were developed at POSSIBLE, where the focus was on crafting an immersive and educational journey through Louis Vuitton's legacy.
Styleframes for anecdotes that users could explore as they opened the Louis Vuitton doors in AR. The following two concept frames were done for a Louis Vuitton Teddy Bear anecdote.
On the occasion of the 150th anniversary, a limited edition teddy bear was created. There were only 500 made, and each one was individually numbered. In 2020 the Teddy Bear became the inspiration for Virgil Abloh’s fashion collective and traveled from the Heritage archive in Paris, to walk in the fashion show in Tokyo.
Explorations of physical and AR window installations and activations to promote Louis The Game.
The 5th Ave storefront activation in a different integration mode for different times of the day in New York.
Physical installation design for the Vendome LV Storefront.
An AR overlay design for the Vendome storefront inspired by Louis The Game.
Birthday cake designs for the Louis Vuitton storefronts.