BUCK crafted two Meta Spark AR experiences to honor Fendi’s Roman heritage and celebrate the launch of their FW22 hero sneaker, the Fendi Faster.
As a 3D designer on the project, Clara Bacou contributed to look development, asset optimization, surfacing, texturing, and asset setup in Spark AR for these immersive experiences.
3D asset optimisation and high fidelity texturing in Spark AR.
Faster by Fendi is a scalable AR experience for Facebook and Instagram Stories and Reels worldwide. Utilizing Meta Spark’s hand and planar tracking, users can interactively dig for the hidden Faster shoe. BUCK ensured high visual fidelity, meticulously replicating the real-life textures of the sneakers and their marble counterparts, creating a magical transformation from stone to digital replica.
Masterpiece by Fendi is a geo-activated AR effect in Rome, in front of the Palazzo della Civiltà Italiana. This innovative experience invites users to sculpt a virtual block of stone, revealing the Fendi Faster sneakers as a new masterpiece, seamlessly blending with the headquarters' travertine and marble textures.