The Louis 200 campaign celebrated the bicentennial of Louis Vuitton's birth, who was born on August 4, 1821. This multifaceted campaign included a series of artistic and cultural initiatives designed to honor the legacy of the founder.
One of the central features was the '200 Trunks, 200 Visionaries' exhibition, where 200 global artists and visionaries were invited to reinterpret Louis Vuitton's iconic trunk design from 1858. These trunks were displayed in Louis Vuitton store windows and are to be auctioned off for charity, with proceeds benefiting various global arts education nonprofits.
Additionally, the campaign featured 'Louis The Game', a video game that allowed players to explore the brand's history through its mascot, Vivienne, navigating through different worlds inspired by Louis Vuitton’s journey to Paris.
The celebrations also included a series of creative launches, such as NFTs and AR experiences, which further showcased the brand's commitment to innovation and its rich heritage.
Gameplay from Louis The Game, created in honor of Louis Vuitton’s 200th birthday at Possible Productions.
Delve deep inside the visionary mind of Louis and explore the magnificent world of Louis Vuitton through the eyes of Vivienne. It’s up to you to collect the 200 birthday candles, learn all there is to know about the Maison, collect all the fashion accessories and be the first to find one of 30 NFTs.
Roles: 3D/AR design, character modeling, character texturing, environment modeling, environment texturing.
Roles: Texturing & Model Optimization.
Roles: Texturing & Model Optimization.
Visual development for different destinations in the world map of Louis the Game.